fbpx

News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

20mph roadside education drives home speeding message

Posted: 15th March 2019

A thought-provoking approach to raising awareness of the benefits of 20mph speed limits has targeted drivers in the north of Edinburgh today (Thursday, 14 March).

The first in a series of events held by the Council and Police Scotland saw speeding drivers stopped and offered an education session highlighting the potential consequences of their actions.

As part of the 20mph Roadside Education Pilot, people breaking the speed limit on Inverleith Place were pulled over by the police and invited into a police command vehicle, where Council Transport Officers talked them through the potential impact their speed could have on the severity of a collision. They were then shown a powerful short video featuring Royal High Primary School children, who had asked the Council to help them reduce speeds around their school.

Since the launch and roll-out of 20mph speed limits across Edinburgh, which was completed one year ago, the Council has worked closely with the police to achieve behaviour change, encouraging slower speeds through education and awareness-raising.

Roadside education is the latest prevention activity to be carried out by the partnership, and has been inspired by similar initiatives in Birmingham and Liverpool, where 20mph limits have been widely introduced.

Transport and Environment Convener, Councillor Lesley Macinnes, said: “Thanks to today’s Roadside Education event, we’ve been able to spread the word about the benefits of 20mph even further, encouraging drivers to really think about the impact slower speeds can have.

“One year on from the completion of the roll-out we’re already seeing the positive effects, with people telling us how much they enjoy the safer, more relaxed environment as well as community members requesting to add more streets to the 20mph network.

“We really want to foster this support, and through events like today, we hope to reach out to drivers across the city to share the message – 20’s plenty.”

Sergeant Iain Blain from Edinburgh’s Road Policing Unit said: “Educating motorists on the 20mph zones, and the importance of adhering to this speed limit, is just as much of a necessity as enforcement.

“Where operational demand will allow, we will continue to support our colleagues at the City of Edinburgh Council with matters relating to 20mph zones throughout the city.

“Our approach to policing these areas is no different to any other roads with varying speed limits. Any offences that are brought to our attention will be investigated and where appropriate, the necessary action will be taken.”

Edinburgh is the first city in Scotland to implement a 20mph network, which aims to create calmer, more welcoming and people-friendly streets, encouraging active travel.

Last year, an online toolkit of activities and resources was launched to help local communities embrace and encourage 20mph limits in their area, including information and guidance along with practical activities, like making use of ‘Pop-up Bob’ on their streets.

Following the success of today’s event, further Roadside Education sessions are planned for streets around the city.

Find out more about 20mph for Edinburgh online.

 

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here