One Step Ahead: The Edinburgh Chamber of Commerce's recession support initiative



15% discount on selected STV airtime advertising packages

STV is Scotland's most popular peak time TV station, bringing viewers first class programming including pop wannabes in The X-Factor, the ever popular Coronation Street, thrilling crime drama and ratings winner Taggart, live guests in The Hour and up-to-the-minute news on STV News - and this is just a taster from our jam-packed schedule.

STV is offering members of Edinburgh Chamber of Commerce a unique proposition if they have never before enjoyed the benefit of TV advertising with STV. There has never before been a better, more cost-effective time to advertise your products or services on television and we are by far the best medium in Scotland to do this.

The offer

The cost of producing TV commercials can often be a barrier to using TV. In response to this, STV is offering Edinburgh Chamber members who buy airtime a contribution towards the total cost of producing a commercial. This value is based on 15% of the total annual airtime commitment.

Here's an example of the savings Edinburgh Chamber members can make advertising with STV, based on prices at the start of Feb 2010:

Number of commercials:

  Package 1 Package 2 Package 3
Daytime (09:30-17:15) 16
20
40
Peak (17:16-23:00) 11 15 30
Late night (23:01-24:00) 2 3 6
Airtime Cost £5,555 £7,280 £14,560
15% Free Production Value £833 £1,092 £2,184

So if, for example, you were to buy 'Package 1', at £5,555 for the airtime detailed above, STV will offer a contribution of £833 towards the cost of producing your advert.

At package 1 level, over half of all adults in the stv Edinburgh micro region would see your commercial once.

Please note costs vary month to month and are based on a 30 second commercial. Not to be used in conjunction with any other offer. This offer is available to new advertisers to STV only.

For any enquires, to find out exact process, or to book a package, please contact Gemma Mair at STV on 0131 200 8106.

For more information about STV, click here.

Our Business Development Services

Information on the full range of the Edinburgh Chamber's Business Development services is available on the main Chamber website.

Contact Us

Please contact us with any questions about the One Step Ahead initiative or suggestions as to how we can continue to tailor it to your business requirements.